The Florence Residences
Location & Amenities
Vibrant Neighbourhood, Tremendous Potential
Vibrant Neighbourhood, Tremendous Potential
The name “Hougang” that we know today is the Mandarin pronunciation of au kang, which means “at the back of the river” in both Teochew and Hokkien. The river in this case refers to Sungei Serangoon at the end of Upper Serangoon Road. Many long-time residents who lived in the area before the residential town was built still fondly use the name Au Kang, rather than Hougang.
Hougang was first covered with gambier and pepper plantations. These later gave way to coconut plantations and fruit orchards by the pre-war years. By the late 1830s many of Au Kang’s early landmarks, settlements and communities were formed along Upper Serangoon Road, the arterial road running through the area. The road is one of the oldest built in Singapore, it had extended all the way from town to the foot of Sungei Serangoon, facilitating in the transport of not only from the interior of north eastern Singapore, but also from Johor to Singapore town.
In the late 1970s, the Housing & Development Board (HDB) redeveloped Hougang to become the present-day residential town we know today. Amid the housing estates and new facilities, traces of its past can still be found, whether in its old landmarks or traditional businesses.
In 1953, the Social Welfare Department officially opened the first social centre in Singapore’s rural areas to bring essential social services to the people. The first of these centres was built on Lim Ah Pin Road. Facilities and services included a maternity and infant welfare clinic, classes for children, a boy’s club and regular adult education classes. The clinic, often referred to as Lim Ah Pin Clinic, served the residents of Au Kang, Punggol and Tampines.
The original town centre situated at Hougang Street 21 provided residents with facilities and even boasted a series of “firsts”. In 1984, McDonald’s opened an outlet in the town centre, making Hougang the first housing estate in Singapore to have a fast food restaurant. 2 years later, the first bowling centre in an HDB estate was opened at Hougang Avenue 1. Known as The Striker’s Bowl, the $4 million centre made a splash in the news with its 26 lanes and cutting-edge computerised scoring system. The centre also became known during its time for hosting bowling leagues. The town centre also housed the largest supermarket emporium at the time. Built in 1983, the emporium offered residents an all-in-one mall shopping experience, featuring a supermarket, restaurant, music schools and other commercial businesses all under one building. This first town centre was later revamped and renamed Kovan City in 1998. In 1987, another town centre was built at Hougang Central and featured a few “firsts” as well. Hougang Plaza was opened in 1993 and was said to be the first all-entertainment complex in a HDB estate with recreational facilities such as a bowling alley, a billiards hall and a cineplex. Another more recent “first” for Hougang is Hougang Mall, opened in 1997. It was the first shopping mall developed by the National Trades Union Congress (NTUC).Today, Hougang is known as a vibrant area of the heartlands. It is home to Punggol Park, a scenic 16ha space where residents can play and exercise. The park is also connected to the North Eastern Riverine Loop by the Park Connector Network.
Do you know…….
At Hougang Street 21, there is a well which marks the location of the former Teochew Village, called ‘tua jia ka’ or ‘foot of a big well’. The village was popular for its food and street opera, or wayangs. Today, this well is located within the area known as Kovan City, a bustling centre where you can find shopping amenities and a wide array of food choices.
In January 2011, it was announced that Hougang would be one of 3 heartland areas that will undergo comprehensive redevelopment under the Remaking Our Heartland programme. The plans will rejuvenate the town centre and enhance the town’s rich history and heritage.
Its superior location presents a good investment opportunity for home-buyers. A well-located private property that has amenities close by tends to be a better investment option since it likely retains its value over time and fetches a better resale value at the opportune time.
Hougang is a matured town with a trendy neighbourhood located in the North-East Region of Singapore. Flushed with abundance of self-sufficient amenities and commercial activities, residents will find everything they need within walking distance, saving valuable time commuting to the central region of Singapore. Commercial malls such as Heartland Mall, Hougang Mall, Hougang 1, and NEX provide a plethora of retail outlets for fashion, home furnishing, electronics, recreation and dining options, as well as other businesses and services. And all these amenities are just a short drive or a few stops away if you prefer to take public transport from Kovan and Hougang MRT stations.
To some, Hougang may seem “ulu” or far-flung from the central region of Singapore and major business hubs. More so if you do not own personal transport. On the contrary, Hougang Town is well served by the Hougang Central Bus Interchange with a range of public bus services going to other parts of the island. It is located in Hougang Central, near Hougang Mall and it has an underground link to Hougang MRT station, which has been earmarked to be the future Cross Island Line Hub in 2030 to further enhance seamless transport connectivity. Residents of The Florence Residences will be delighted to learn that they have the luxury of an additional MRT station at Kovan since the condominium sits in between these two stations. With Singapore’s highly integrated transport networks, traveling time on the train to Central Business District (CBD) takes only 18min. And if you are driving, it is just a short 25-min ride.
Power Of ‘MRT’ Effect
This property’s advantageous proximity to the North-East Line MRT network also makes it an extraordinary project for keen investors. Savvy property investors will be able to recognize the power of the “MRT effect” which is defined as a value-added phenomenon whereby prices of properties skyrocket from the association of a nearby MRT station. For decades, the MRT system forms the backbone of our public transport system. Living near an MRT station provides additional convenience to both homeowners as well as tenants. As Singapore moves towards a car-light lifestyle, the MRT is set to become the main mode of transport and commute eventually. When the Cross Island Line runs through Hougang MRT Station in 2030, residents will have additional direct MRT routes to Changi and the western part of Singapore. Residents of The Florence Residences will benefit from its close proximity to both Kovan and Hougang MRT station, which is just minutes’ stroll away. Currently, Kovan MRT station is just one stop away from Serangoon interchange MRT station, which connects you to every corner of the island with ease.
Leisure and Greenery
Community centers and sports halls are easily accessible to residents to maintain a healthy and active lifestyle. You can engage in leisure sports such as badminton, aerobics or gyms workouts at very affordable rates. Parks in the area such as Punggol Park, Hougang Neighbourhood Park, and Realty Park Playground ensure there are pockets of nature and greenery available to residents seeking a quiet retreat. In fact, through an array of Park Connectors (PCN) routes running through these public parks, one can cycle to Gardens By The Bay without meeting much road traffic. It is no wonder the town of Hougang is gaining so much popularity where Singaporeans flock to over the weekends.
There are plenty of mixed fares and hidden gems that have added buzz to the neighbourhood; From hipster eateries such as Lola’s Cafe and Ice Edge Cafe to local favourites such as Yaowarat Thai Kway Chap or old-time hawkers like Heng Long Teochew Porridge.
Proximity To Respectable Schools and Childcare Centres
It is no secret that all parents want the best for their children’s education. Having good schools within close proximity also plays an important role in home-buying decision. The close proximity to good school is always a huge draw for families with children. Within one-kilometre from The Florence Residences, one can find reputable schools like Rosyth School, Holy Innocents Primary School, Xinmin Primary School and Montfort Junior. More prestigious international schools include DPS International School Singapore, Australian International School and Hillside World Academy. Childcare centres are also within close proximity to this well-placed development that will invariably benefit busy working adults looking to provide the best care to their little ones. Modern Montessori, Pat’s Schoolhouse and Kinderland are some of the popular branches in the vicinity.
Setting itself Apart
Due to the rapid rise of new facilities such as sports complexes and shopping malls in Hougang, this address has steadily gained following in recent years, resulting more HDB flats coming up around the town centre. Having said so, there is not much traffic congestion since the population density is still not exceedingly high. Although The Florence Residences sits on Hougang estate, its location is actually nestled at a quiet corner amongst the landed housing enclave bounded by Florence Road and Hougang Ave 2. Besides being a new kid on the block, The Florence Residences is also one the most desirable private residential developments in the vicinity due to its quiet location accompanied by picturesque unblocked views.
Residents can also look forward to an exciting future brought by numerous exciting transformations happening now around Hougang. Defu Industrial, Lorong Halus Industrial Park, Paya Lebar Airbase, Punggol Digital District, Seletar Aerospace Park and Changi Aviation Hub are just some of the current surrounding industrial developments being progressively transformed into highly liveable and sustainable new town. The possibilities are immense for the community of the future. And thanks to new industrial estates, business parks and connectivity enhancements that will be rolled out in the coming years, resale prices in the area will continue to see upward movement.
If you are looking for a luxurious residence with affordable entry price and exclusivity, and one that comes with all the convenience, amenities and future capital appreciation in this lush and bustling neighbourhood, you do not need to look far. All these and more make The Florence Residences a valued investment. When choosing a home, it is more than just buying a house to live in – more importantly; it is also about how it enables you to enrich your choice lifestyle.
For the first 2 years, there will be a complimentary shuttle bus service that will get you to Hougang or Kovan MRT stations.
Ice Edge Café
Qi Wei Ji Bao
Kovan 209 Food Centre
Teck Chye Food Street
Hougang Hainanese Village Centre
Chomp Chomp Food Centre
Arnold’s Fried Chicken
Yaowarat Thai Kway Chap
Tiew Mai Thai Boat Noodles
Hansik Korean Family Restaurant
Ding Tele Shanghainese Restaurant
Tachinomiya Japanese Bar
Ponggol Nasi Lemak
Heng Long Teochew Porridge
Sin Heng Kee Porridge
Sin Chie Toke Huan Hainanese Curry Rice
Bee Kee Wanton Mee
Little Paddington Preschool
Serangoon My First Skool
Holy Innocents’ Primary School
Dimension International College (main Campus)
CHIJ Our Lady of Good Counsel
Xinhua Primary School
Paya Lebar Methodist Girls’ Primary/Secondary School
Yio Chu Kang Primary School
Xinmin Primary/Secondary School
Montfort Junior/Secondary School
Holy Innocents’ High School
Bowen Secondary School
Lychee Francais De Singapour15
NEX Shopping Mall
Kang Kar Mall
Hougang Swimming Complex
Hougang ActiveSg Sports Centre
Hougang Heritage Trail
Library At NEX
Library At Hougang Mall
1. Ang Mo Kio Industrial Park 2
2. Serangoon North Industrial Park
3. Ntt Serangoon Building
4. Lor Halus Industrial Park (U/C)
6. Defu Industrial City (U/C)
7. Tai Seng Industrial Estate
15 Min Drive To TPE
9 Min Drive To KPE
3 Min Drive To Kovan
15 Min Walk To Kovan MRT
15 Min Walk To Hougang MRT (future Cross Island Line (CRL))
13 Min Drive To CTE
7 Min drive To Serangoon Garden
1 MRT Stop To Serangoon Interchange
7 MRT Stops to Dhoby Ghaut Interchange
CBD (Raffles Place) 15.6km, 24-min drive
Orchard Road 12.9km, 21-min drive
Suntec City 12.9km, 18-min drive
Changi Airport 14.5km, 18-min drive
Tuas Port (By 2040) 50.0km, 60-min drive
Paya Lebar Quarters/Airbase (By 2030) 4.8km, 12-min drive
Mediapolis (and surroundings) 21.5km, 31-min drive
Mapletree Business City 23.5km, 32-min drive
Tuas Checkpoint 40.4m, 45-min drive
Woodlands Checkpoint 21.9km, 30-min drive
Jurong Cluster (JCube) 23.0km, 37-min drive
Woodlands Cluster (Causeway Point) 18.6km, 27-min drive
Harbour Front Cluster (Vivo City) 20.3m, 26-min drive
Punggol Cluster (Waterway Point) 5.7km, 19-min drive
Blk 708 – 25, 55, 62, 82, 107, 107M, 112, 113, 132, 325, 854 240m, 4-min walk
Opp Blk 709 – 25, 55, 62, 82, 107, 107M, 112, 113, 132, 325, 854, 854E 200m, 6-min walk
Opp Hougang Swimming Complex – 62, 62A, 82, 107, 107M, 113, 325 240m, 11-min walk